Brand Identity Is To Your Business, What Your Name Is
To You! Make It Worthy.
You see a cup of coffee, green lady face, white backdrop, Starbucks comes to your mind! you see 3 lines
descending at a pair of shoes, your mind goes Adidas! Four rings intersecting on a car, you instantly know it's
This is what Brand identity does. It creaYou see a cup of coffee, green lady face, white backdrop, Starbucks comes to your mind! you see 3 lines descending at a pair of shoes, your mind goes Adidas! Four rings intersecting on a car, you instantly know it's an Audi.
This is what Brand identity does. It creates a distinguished image in your eyes for a particular company, or enterprise, with its specific logo, symbol, color, pattern, that is distinct and original to the company, making it certain for the customers to instantly recognize the brand and the company behind it.tes a distinguished image in your eyes for a particular company, or enterprise, with its specific logo, symbol, color, pattern, that is distinct and original to the company, making it certain for the customers to instantly recognize the brand and the company behind it.
Speaking, Brand identity is the image, the company wants to set off itself, in the eyes of customers. A set of
visible elements, be it the color palette, the typography, logo, symbol, that together creates speaks for the
brand and the company. Brand identity is the company's unique way of representing itself in front of the
Like no two individuals are the same ( provided excluding the monozygotic twins; lol ) brand identity for no two companies could ever be the same. Brand identity is unambiguous, univocal, explicit, unmistakably clear cut and distinct.
Often confused with brand image and Branding, Brand identity though not unassociated but is, in itself independent and distinct from the latter two. While Brand identity is the combination of elements, a company creates to portray itself, Brand image is the result of these efforts the company makes to distinguish itself from the other Tom, Dick, and Harry! And branding is the series of marketing works and practices, a company does for creating an effective brand image and thus brand identity.
Brand identity, in a way the personality of a brand in which the market pictures it and the company, is way more important than it seems. Familiar with the proverb, "what is seen, is what; is sold" maintaining brand identity consistently in the minds of costumers can uplift your brand and business and work wonders for it.
Consider this, the local coffee brand serving at your places, serves you coffee, as best as Starbucks, but you still want to have it a much higher price at Starbucks. Any random good brand sports shoes would run you as well as does Adidas or Puma but you'd still spend much more bucks getting them.
This is what Brand identity creates- a strong impression of superiority in the minds of customers, that can make them worship the brand ( provided you create the brand identity in an impactful way)
Brand identity creates a market for your brand for generations to come, once established you can benefit from it over years. It's just like the mango tree, your grandparents planted in the backyard that still serves you the sweetest of mangoes season over season.
Big or small, Online – Offline, startups, regardless of the size, nature, and type of work, Brand identity is the basic agenda that helps all of them to grow through their respective areas and zones.
Brand identity is that bone that could tickle the minds of your customers for ages, pulling them towards your company faithfully for generations to come.